Proper Identity Management on Online Platforms
Human beings value the internet as a platform the world over. Many activities of human beings are being undertaken online in recent times. Its use for advertisement is rampant. There are those who build brands using online presence. Then there are others who use the internet as a platform to build brand names that are actually personal names. Creating of a brand from your own name starts with creating an online profile.
It is easy to create an online identity. It is however not an easy task to manage your online profile. This is because from most search engines, when your name is searched, everything about you is revealed. Sometimes you want only some parts of your life revealed on search engines. This is where the problem arises. You want only some parts of your life revealed. How do you ensure that this happens?
Search engine optimization is important when it comes to online identity management. The advantage of using search engines is that you are in control of determining what appears. Using this concept, you can determine information that appears after your name is searched. Business persons use SEO to create a competitive edge over their competitors. This is in relation to people searching for products that are offered by different competing companies.
One good example of a case of online identity management issues is the case of Michael Bullard Jr. He was involved in legal cases in court. Most aspects of his life were revealed and linked to the case that he was involved with. This included his images. The problem arises when it comes to searching the person. When you search him, what appears is information about his legal problems. Part of the information are photographs of the person while in custody.
From Michael Bullard situation, there is a problem. Is it possible for him to control what appears on search engines? Can he control what details appear? Well, there are solutions to people such as Mike Bullard Jr. You can simply optimize what appears under your name on any of the popular search engines. Using optimization, you actually prioritize specific information to be viewed when your name is searched.
The internet has become a very huge platform hence there is need to establish what appears when your name is searched. After that, online identity management will come in handy in ensuring that what you want portrayed about yourself is what people see when they search your name. This way, you can build your brand online using your name that has already gained popularity and use the brand for different ventures.